Key Trends for Optimizing the Digital Customer Experience

Digital experience optimization in 2020 won’t be defined by the failed tools of the past. Companies need to learn what customers actually care about and the cutting-edge optimization strategies available today.

Join Michael Scharff, a seasoned retail veteran who’s worked at Toys “R” Us, Staples, and Best Buy, for a discussion that cuts through the buzzwords and highlights the five key trends that will shape experience optimization in 2020.

You'll learn:

• What consumers expect when it comes to personalization and the customer experience
• Key trends around omnichannel experiences, mobile ecommerce, big data, and more
• How companies can improve the way they experiment and optimize the digital experience
• How older companies can be as effective as their younger, digitally native peers when it comes to experience optimization