The Digital Race for Relevance in Food and Beverage
The world of grocery stores and restaurants has changed practically overnight due to the coronavirus. Consumers have responded by cooking more at home and embracing delivery services, often for the first time. What do these shifts in consumer behavior mean for the industry, and what should companies do now to remain relevant after the pandemic passes?
Join Frank Paci, CEO of Corner Bakery Cafe; Darius Abbassi, head of growth and martech at Albertsons; and Brandon Wishnow & Jo Hamburge from Ovative Group for a no-holds-barred conversation about the future of the food and beverage industry. They speak about:
- Why grocers and restaurants, by and large, haven’t taken full advantage of the data they have on consumers’ shopping and consumption habits
- How retailers can use this data to create better product recommendations and more personalized experiences
- When it’s better to build your own digital/omnichannel experience, and when it’s better to work with services like UberEats, Shipt, and Instacart
- Who will be relevant after the coronavirus crisis is over, and who’s in serious danger if they don’t take steps now