The State of Digital Experience Optimization

The concept of optimizing digital experiences through experimentation has quickly gained the attention of companies large and small over the last decade. What started off as a few one-off A/B tests has blossomed into entire companies embracing a culture of experimentation. What can companies do to remain on the cutting edge?

Join digital and product leaders at Evolv as they discuss how optimization has evolved over time, and how new approaches to optimization can help companies fend off competition and deliver more compelling experiences. You’ll learn:

• What companies can do to optimize at the speed of companies like Amazon and Netflix, even without an experimentation army
• How advancements in technology over the last 2 decades have improved testing tools and the way companies experiment
• How AI and automation can overcome the inadequacies of traditional testing tools