THINK CX: DIGITAL LEADERS TELL ALL, PART 6

Catalyzing Your Digital Transformation: Start with the User Journey

Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation and how companies are driving digital growth. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless,Saks Fifth Avenue, Toys “R” Us, Gilt, andBest Buy. You’ll learn:

Topics discussed include:

• How to create processes that will enable you to meet customers’ demands in real-time 
• Why companies need to look at culture, technology, and talent in their quest to digitally transform
• How experimentation (beyond just A/B testing) can help you fuel digital growth
• Why the consumer and their journey need to be at the center of your digital strategy
• How to push the boundaries of marketing fundamentals as things become more digital