Think CX: Part 22

Turn landing pages into growth engines

Many companies are looking to use landing pages to drive inquiries to inside sales and telemarketing call centers. This involves building the right campaigns, content, and using advanced experimentation techniques to continuously optimize the performance and feedback from these pages. When done properly, companies benefit from higher quality inquiries leads and higher success at converting them into a client while reducing the volume of unwanted calls.

Our panelists provide insights on the following:

• How to make the most of inbound visitors on landing pages
• Going beyond simply driving more inquiries through a landing page
• Ways to maximize the potential of every inquiry through repeat engagement
• When to use landing pages to upsell and cross-sell