Think CX: Part 19

How to use analytics to improve the customer experience

We live in a world of data and the ability to analyze it has transformed the way we can make decisions. When it comes to the digital customer experience (CX), analytics plays an important role but not all data is equal. A career product manager and UX strategist look into the different types of analytics available and how it can shape product and CX decisions, including:

• Using analytics and North Star metrics to stay aligned
• The difference between predicting behavior versus confirming assumptions
• If deep learning can help understand visitor intent and shape CX in real time