Think CX: Digital Leaders Tell All, Part 12

A New School Defines the Culture of Experimentation

Companies find themselves having to navigate nearly endless possibilities amid a backdrop of constant change to find the best experiences that connect with their customers. The tried and true testing methods no longer cut it and require a new approach to experimentation. Our panelists will share their experiences from working with dozens of companies on how to establish a results-oriented experimentation practice built on the following:

• Scale - experiment using a much larger set of ideas and combinations
• Speed - break away from start/stop testing to get real-time results with less traffic
• Depth - take into consideration all steps in the journey and digital channels