Think CX: Digital Leaders Tell All, Part 12

A New School Defines the Culture of Experimentation

Companies find themselves having to navigate nearly endless possibilities amid a backdrop of constant change to find the best experiences that connect with their customers. The tried and true testing methods no longer cut it and require a new approach to experimentation. Our panelists will share their experiences from working with dozens of companies on how to establish a results-oriented experimentation practice built on the following:

  • Scale - experiment using a much larger set of ideas and combinations
  • Speed - break away from start/stop testing to get real-time results with less traffic
  • Depth - take into consideration all steps in the journey and digital channels

A New School Defines the Culture of Experimentation


Amanda Simmons

CEO & Founder, Full Cup Creative

Brian Cahak

Managing Director, Digital Growth & Marketing Operations, Accenture Interactive