Why Customer Experience Demands Optimization at Scale

More than ever, companies are looking to drive revenue through their digital channels. For many selling through their websites or mobile applications is making the difference between thriving and going out of business. However, the world of digital commerce moves at an often frantic pace with many changing factors from customer preferences and seasonality to visitor demographics and competitive threats. In order to stay relevant, companies must constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back. While experimentation has been around for years, the use of AI is opening up a whole new way to identify ways to constantly improve the customer experience.

In this webinar, our panelists will take your questions and cover topics like:

• Where should retailers focus their optimization efforts?
• What KPIs you should (and perhaps should not) pay more attention to
• Why cart abandonment remains such a problematic issue
• The importance of scaling your experimentation to meet the speed that your customers are evolving