The Complete Guide to Experimentation and Optimization for Ecommerce Retailers

For most retailers, running tests seems easy enough. But how do you experiment and optimize your way to real revenue gains?

Written specifically with the needs of ecommerce retailers in mind, this ebook will help you streamline your approach to experimentation and optimization. Download your copy to find out what your company is doing right and wrong when it comes to creating digital experiences and optimizing the full funnel.

Here’s what you’ll learn:

• Why your A/B tests haven't been working for you
• How to approach experimentation from top to bottom
• Several proven experiments that other retailers are using successfully
• The dos and don’ts of experimentation (with real-world comparisons)
• Why you should see experimentation and optimization as profit-drivers