6 Key Metrics to Successfully Optimize Your Marketing Funnel

For any business that operates online—from banks, to online retailers, to B2B services—having a smooth and pleasant user experience is critical to increasing online conversions and thus, revenue. In order to find out how to improve your website experience, you must be analyzing the right metrics on your site so you know exactly what to test and optimize.

Download our guide to find out how to optimize your marketing funnel using key metrics, including:

• Funnel analysis
• Channel analysis
• Visitor segmentation
• Goal performance
• Heat maps
• And more!