Think CX:Digital Leaders Tell All, Part 3

Building a Culture of Experimentation

Most product managers understand the importance of constant experimentation. But it's the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv's VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization.

You'll learn:

  • The best ways to share results between different teams to avoid duplicate or wasted efforts
  • What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
  • Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective

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Greg Shaffer linkedin-icon-mars

ED, Product & Data Science,


Sam Nazari linkedin-icon-mars

VP Customer Success,