Evolv AI Case Study

Inbounds.com Drives Impact with Evolv AI's Targeted CRO & UX

How Inbounds.com Streamlined Resources and Increased Conversions with Evolv AI's Real-Time Optimization

Inbounds.com is a customer acquisition firm specializing in omnichannel marketing strategies, driving growth for sectors such as financial services, healthcare, and home services. Leveraging data-driven insights and a commitment to high-quality lead generation, Inbounds.com connects brands with target audiences across channels, enhancing customer journeys from awareness to conversion. Their comprehensive expertise in strategic planning, content creation, and media buying supports clients in achieving sustainable growth and maximizing digital reach through effective UI/UX optimization.
Inbounds and Evolv AI
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The Challenge

Inbounds.com faced a critical obstacle in optimizing their UI and UX: a lack of actionable data to guide experimentation and ideation. Without a clear understanding of what changes would drive impact, their team was often bogged down by internal debates and the risk of focusing on low-value ideas. This slowed experimentation cycles and created inefficiencies in prioritizing design elements.

While traditional A/B/n testing tools supported multivariate testing, they couldn’t deliver the granular insights needed to take decisive action or reuse learnings from prior experiments. This limited their ability to scale optimizations, improve user experience, and confidently iterate on successful ideas.

The Solution

Inbounds.com partnered with Evolv AI to overcome the inefficiencies of their existing testing processes, which had drained valuable time and resources while yielding little impact. Evolv AI’s platform allowed them to test thousands of UI and UX variations simultaneously, providing actionable insights that eliminated the guesswork and enabled a sharper focus on impactful changes.

One transformative experiment involved revising a form workflow that included a contact phone number prominently displayed on the page. This field distracted users from proceeding with the flow.
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“Evolv AI’s granularity eliminates the noise that comes with split testing.”

- Leonardo Danconia, CEO

Testing revealed that removing this field significantly boosted conversions, resulting in an estimated annual revenue increase of $284K, with $130K already realized. This example highlighted Evolv AI’s ability to uncover counterintuitive yet high-value optimizations, steering Inbounds.com away from traditional assumptions about user behavior.

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$284k

Estimated Annual Revenue Increase

Evolv AI’s knowledge reapplication framework integrates insights from every experiment into a central repository. This feedback loop allows the platform to continuously refine its approach, ensuring that lessons learned are used to guide and enhance future testing cycles. Leveraging this system accelerates iteration, reduces redundant efforts, and creates more precise optimization strategies. The result is a self-improving model that delivers increasingly impactful outcomes with every experiment, driving scalable and sustained growth.

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$130k

Realized Revenue Impact

In just 3–6 months Inbounds.com saw measurable results. Beyond driving conversion improvements, Evolv AI’s efficiencies eliminated the need to hire two additional full-time employees. The platform also empowered the team with reusable insights, such as deprioritizing branding elements like color schemes that had minimal impact on user engagement.

Evolv AI’s ability to streamline experimentation and deliver precise, data-backed recommendations fundamentally changed how Inbounds.com approached optimization. By reducing wasted effort and accelerating decision-making, they achieved sustainable growth and a scalable model for ongoing improvements.

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3-6 Months

Evolv AI Impact

“Learned a lot about what we DON'T need in our UI in order to be successful.”

- Leonardo Danconia, CEO

Impact

Through Evolv AI’s continuous optimization, Inbounds.com was able to refine their testing program and quickly act on valuable insights. This targeted approach led to measurable lifts in conversion rates and a projected annual revenue increase.

Evolv AI’s platform simplified workflows and provided granular insights, enabling Inbounds.com to make data-driven adjustments with lasting impact on their bottom line.

By removing guesswork and resource-intensive processes, Evolv AI transformed Inbounds.com’s approach to conversion rate optimization, delivering sustainable growth with clear, quantifiable results.

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