6th Annual Digital Marketing for Financial Services West Summit

How digital experiences are driving innovation and success in banking

With John Trembley

Perhaps COVID-19’s only silver lining is the way banks and credit unions accelerated their digital transformations to deliver a better digital experience. As a result, many financial services companies focused on new ways to serve customers. Using lessons learned from around the world, and real-world case studies, this session will help you understand more about:

• The importance of a consolidated and personalized journey across Desktop, Mobile, Kiosk, and ATM
• The low hanging fruit with consumers: digital credit card signups and loan comparison shopping
• AI-driven customer journey optimization to deliver a differentiated experience that keeps customers loyal