CommerceNext IRL 2021
Building a Modern Marketing Org for Today's Growth Challenges
Marketings orgs require tricky balancing acts while navigating a landscape of customer behaviors that are constantly in flux. On one hand, marketing requires specialized expertise that the broader organization may lack understanding of or even view with suspicion. At the same time, marketers must collaborate closely with the rest of the organization to support broader corporate goals. All while everyone feels they "know" marketing and supply a steady stream of ideas and critiques. Hear practical advice and lessons learned on how CMOs can succeed in such a dynamic environment.